Type Of Business:

Architects
Business Niche Description:
 

Architects draw and design building plans for residential and commercial structures. Some will also supervise construction to see that plans are followed properly and meet building codes. Many also offer a wide range of related services such as engineering, landscaping and interior design. Companies range in size from one-man operations to large corporations employing dozens of architects.
Products and Services Offered:
 
  • Adaptive re-use
  • Programming
  • Code consultation
  • Renovations
  • Computer Aided Design
  • Interior design
  • Engineering
  • Planning & architecture
Sources of Income:

Most architects work on a percentage basis where fees are either related to the total value of the construction project or various phases of it. Fixed fees are also common. Overall, the eventual financial arrangement is usually a function of the size of the project and the client's financial situation.
Business Challenges:
  • Establishing reputation for professionalism and service
  • Preparing proposals that meet needs and are competitively priced
  • Receiving adequate compensation for personal time and skills
  • Creating designs that receive recognition and awards
  • Creating designs that meet all codes and restrictions
How They Advertise:
 

Aside from the yellow pages, architects tend to advertise in trade journals, newspapers, and consumer publications. All rely on referrals. Larger firms can also afford to participate in special projects where their designs are showcased and their time is donated. Direct mail and telephone contacts are also popular.
Their Customer Wants and Needs:
  • Finding architect who can meet needs at reasonable cost.
  • Ability of architect to translate needs into quality design.
  • Architect's knowledge about new materials and design innovations.
  • Ability of architect to meet deadlines and keep client apprised of cost.
  • Ability to follow through to ensure design is implemented correctly.

 
Learn The Lingo:
  • AIA:  American Institute of Architects.
  • Blueprints:  Plans that are printed on certain blue-colored paper which are used by the builder.
  • CAD:  Computer Assisted Design.
  • Code Consultation:  Providing information on local, state and federal rules/regulations regarding construction.
  • Rehab:  To rehabilitate or renovate an existing structure. Sometimes refers to neighborhoods targeted for restoration by federal funds.
Questions To Owner To Develop Need:
  • What percentage of your work is residential vs. commercial?
  • What related services to you offer?
  • What size projects, big and small, will you handle?
  • Do you have a staff or do you work mostly by yourself?
  • To what extent do you use CAD?
  • What professional credentials do you have?
Buzz Words:
  • Residential & commercial work
  • Professional credentials
  • Computer Aided Design
  • Engineering staff
  • On-site supervision
  • Fee flexibility
  • Award winning designs
Cross Related Categories:
  • Construction Supervisors
  • Draftsmen
  • Designers-Industrial
  • Engineers-Architectural
Best Time To Contact:

Architectural firms generally work normal business hours. However, decision-makers for smaller firms and one-man operations may often be at meetings and on-site. Some architects work out of their home.